On August 3rd, 2013 we had the opportunity to be the first ever Maternity & Nursing Lingerie brand to walk the runway at Lingerie Fashion Week in NYC. Whooohooo!

What an AWESOME experience it was!

Several weeks of planning by the You! team went into the preparation for the show. Invitations, model selection, looks, styling, fitting, music selection, travel and so much more!

Three days before the show, we packed our bags and we were off to New York city from Atlanta. We had two-day fitting sessions with our models from Expecting Models, Inc and it was nice meeting everyone in person. They were just as excited as we were!

That day finally came and it was time to put on the best show ever. Twelve gorgeous pregnant mamas, all different in age, height, race and in different stages of pregnancy strutted around backstage. Backstage was airtight with excitement as hair stylists and makeup artists tried their best to give each girl the look that went perfectly with our beautiful products. (more…)