Posts Tagged ‘Nursing bras’
You! Lingerie Launches Love XOXO
Today is a great day! We are so excited to announce that we have partnered with Walmart.com to launch an exclusive branded line of nursing and maternity bras and sleepwear called Love XOXO. The world’s largest retailer is joining the rest of the world in realizing that expecting and breastfeeding moms are looking for more stylish options, so its collaboration with You! Lingerie is meant to give the retail giant’s customers exactly what they want.
“We are excited to collaborate with You! Lingerie to offer more fashionable nursing bra and sleepwear options. We think it’s a fantastic way to increase our share of wallet,” says Rachel Baer, Associate Buyer for Maternity Apparel for Walmart.com.
We have always been known for offering expecting and breastfeeding moms fun, frilly and gorgeous nursing and maternity lingerie and sleepwear with “sexy umph” that redefines the idea of breastfeeding in style. And Love XOXO by You! Lingerie will deliver the same elements of style, comfort, function and quality but at a price that Walmart.com customers will love.
“It’s no secret that beautiful lingerie can make a woman feel great and boost her self confidence. This does not change when she is pregnant or nursing. When I decided to do this collaboration with Walmart.com, I had one thing in mind, no expecting or breastfeeding mom ever has to wear frumpy nursing bras and sleepwear or break the bank to feel and look sexy. Beautiful nursing bras no longer need to be a dream, in fact, we demand for them to be a necessity. This was always our goal, to empower mothers all over the world. This is where we come in!” says founder and CEO, Uyo Okebie-Eichelberger.
Love XOXO will be sold exclusively at Walmart.com launches with four gorgeous nursing bras in bra size range 34B – 38E and two nursing sleep chemise nightgowns. The nursing bras feature wireless cups cleverly designed to still provide great support, molded cups, soft fabrics, wide straps and underbust band detail. The nursing sleep chemises feature soft fabrics and laces, built in shelf bra with easy to use nursing clips and size range Small to XX-Large. This beautiful collection of breastfeeding products provides moms with function, everyday comfort, fit like no other with a silhouette that is very sexy, flattering and fashion-forward.
Love XOXO by You! Lingerie will be available for purchase in March 2016 exclusively at Walmart.com with a retail price just under $20 USD. To see the entire line or for more information, visit Walmart.com or the brand’s website at http://www.LoveXOXOLingerie.com.
When you are expecting, your boobs grow massively in size. Well, that is because your body is preparing your body for milk, your babies number source of food. After the baby comes, you will find that finding a nursing bra can be sometimes challenging because after all, everything, including your bra size might be a bit bigger or smaller, depending on your body. Wearing the wrong nursing bra can lead to blocked breast ducts and back pain. So, as a breastfeeding mom, how do you find the right nursing bra in the correct size without a hitch?
Here are 5 five common mistakes most nursing moms make when buying a nursing bra.
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Many women enjoy the support and form that underwire bras provide, but are they safe for nursing mothers? While most experts don’t outright rule out underwire bras, they recommend avoiding them in the last months of pregnancy and while breastfeeding.
Riverview Hospital Association (of Wisconsin Rapids, WI) says this with regard to underwire nursing bras, “Underwire bras can contribute to plugged ducts. If you choose to wear one, it is very important that the band of the wire falls beneath the natural crease where the breast meets the rib cage.” 1 Botsford Hospital also strongly cautions against using underwire nursing bras, citing not only plugged ducts, but restricted milk flow as potential dangers.2
Dr. Sears recommends avoiding underwire nursing bras as well, especially for the first few weeks postpartum. “The breast’s milk-producing tissue extends all the way back to your rib cage and up into your armpit,” says Sears, “An underwire may obstruct the milk ducts in this area–besides poking and annoying you.”2 California Pacific Medical Center also recommends avoiding underwire bras for the same reasons.3
It seems to be the consensus of the medical community that underwire bras are not a good choice for nursing mothers. It is best to opt for soft bras that are comfortable and won’t restrict milk flow.
1Riverview Hospital Association. (2012). Clothing and Nursing Bras. Retrieved on April 23, 2012 from http://www.rhahealthcare.org/clothingnursingbras.pdf
2 Ask Dr. Sears. (2012). Choosing the Right Nursing Bra. Retrieved on April 22, 2012 from http://www.askdrsears.com/topics/breastfeeding/helpful-products/choosing-right-nursing-bra
3Botsford Hospital Breastfeeding Services. (2012). How to Buy a Good Bra. Retrieved on April 23, 2012 from http://www.botsford.org/medical_services/new_beginnings_maternity/breastfeeding/Breastfeeding_How_to_buy_a_good_bra.pdf
4California Pacific Medical Center. (2012). Common Problems & Concerns About Breastfeeding. Retrieved on April 23,2012 from http://www.cpmc.org/services/pregnancy/information/breastfeeding-concerns.html
If you’ve never bought a nursing bra before, shopping for one may seem like a daunting task. What size should you buy? How do you know whether it’s going to fit you throughout your nursing experience? Below are a few basic guidelines to get you started.
First of all, you should start shopping before your baby arrives and get fitted by a certified bra fitter. If you plan on purchasing nursing bras online, you can still get fitted at the maternity store and write down your measurements for future use.
When choosing a nursing bra, keep in mind comfort and convenience. For comfort, look for a soft, well fitting bra. Bras that are too tight are not only uncomfortable, but may contribute to plugged ducts.1 WebMD recommends wearing nursing bras that provide firm support for the growing breasts.2 Babycenter.com, a trusted pregnancy and parenting resource recommends looking for soft cotton or cotton-synthetic blend nursing bra that doesn’t have seems near the nipple and has sturdy, wide straps.3 Dr. Sears suggests choosing a bra that “supports the breast from beneath even when the cup is open.”1
A guide from Botsford Hospital Breastfeeding Services says this about buying a nursing bra:
- Choose cotton, because it allows the air to circulate around your breasts and prevents irritation;
- Choose wide straps, because they won’t cut into your shoulders;
- Try to avoid underwire bras, as they may interfere with the flow of milk;
- Look for a bra with fasteners that can easily be opened and closed with one hand.4
If you are going to pump as well as nurse, you may benefit from buying a special bra that allows for a pumping attachment. This type of bra will give you the freedom to pump hands-free.
When you try on bras, sit down to check how the bra fits and feels when you change position. Also, practice opening and closing the bra fastener in the fitting room. You may need to try on several different bras before you find the perfect fit. Your rib cage expands throughout pregnancy, so if you bought your nursing bra while pregnant, you may need to size up a few times after giving birth.
1 Ask Dr. Sears. (2012). Choosing the Right Nursing Bra. Retrieved on April 22, 2012 from http://www.askdrsears.com/topics/breastfeeding/helpful-products/choosing-right-nursing-bra
2 WebMD. (2012). Common Pregnancy Pains and Their Causes. Retrieved on April 23, 2012 from http://www.webmd.com/baby/guide/pregnancy-coping-with-discomforts
3 BabyCenter. (2012). Maternity and nursing bras 101. Retrieved on April 23, 2012 from http://www.babycenter.com/0_maternity-and-nursing-bras-101_10347729.bc?page=2
4 Botsford Hospital Breastfeeding Services. (2012). How to Buy a Good Bra. Retrieved on April 23, 2012 from http://www.botsford.org/medical_services/new_beginnings_maternity/breastfeeding/Breastfeeding_How_to_buy_a_good_bra.pdf
As you a preparing for your baby’s arrival, nursing bras may not be at the top of your shopping list. However, it is best to buy your first nursing bra while you are still pregnant. It provides comfort for your growing breasts and room for nursing pads – an important factor, since many pregnant women notice that their breasts start leaking in the last month of pregnancy.
If you haven’t had time to buy a nursing bra prior to your baby’s arrival – don’t fret, you may be able to get your first bra at the hospital. Many hospitals sell breastfeeding supplies, such as nursing bras and tank tops, breast pumps and milk storage bags. They will also offer bra fitting services provided by certified bra fitters.
Pediatrician and author Dr. Sears says this, “Your breasts will enlarge as your milk “comes in” after birth, so perhaps purchase one or two less expensive bras late in pregnancy that are one numerical size and one cup size bigger than what you’re wearing. These will get you through your first several weeks postpartum. When your breast size settles down, usually after the second week, purchase additional bras that fit well.” 1 Ann Witt, an Ohio pediatrician and Coordinator of Breastfeeding Medicine suggests getting fitted for nursing bras in the last month of pregnancy as well.2 Riverview Hospital Association of Wisconsin Rapids, WI, provides the following advice, “During the last month of your pregnancy, purchase one bra to get you through the first few weeks after the birth of your baby. Then about 4 to 6 weeks post-partum, purchase one to two well-fitting bras. This will help you get a better fit. During the first few weeks, your breast size will change dramatically.”3
The consensus is that you should purchase your first one or several nursing bras in the last month of pregnancy (or earlier if you desire), and buy additional bras after you start nursing to accommodate your style needs, breast changes and lifestyle.
